This is one of the most important and truthful videos I’ve ever seen…
And that’s saying a lot. I’ve been in this business for 24 years, and much of the content I see floating around is crap. Stuff about abs, Instagram images of half-naked people, a focus on vanity and superficiality.
That’s the fitness industry, by and large.
But every once in a while a message comes around that actually matters, and this is one of those messages.
When we started doing personal training in Encino in 2003, we wanted to coach from a platform that focused on health and performance. We wanted to focus on putting yourself first and respecting yourself by living a healthy life. By and large we have stuck to that message. Occasionally, we veer into “abs and ass” material, but generally we stay on point with our belief that fitness is about being strong, vital and capable for LIFE.
In this video, Mike Vacanti, a writer, speaker and personal trainer in New York City, nails it. He nails why fitness REALLY matters. It’s not about posting vanity images to Instagram, it’s about preserving the quality of your life from your 50s on.
PLEASE watch this video. Please SHARE this video with the people in your life who matter. If we could have said it any better, we would have. But Mike nailed it, so we don’t have to.
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