It begins with your first workout at Arena Fitness. The first thing you notice when you walk in is how comfortable you feel, that you’re instantly greeted and made to feel at ease, that the facility is unpretentious and uncrowded. You notice that the personal training is being done in a way you’ve never seen before, that it looks really challenging and fun and everyone’s sweating and working hard, but there’s laughter and camaraderie between the clients and the staff. Maybe you’re there for kickboxing, Zumba, boot camp or another group exercise class, maybe semi private training, and you’re a little nervous as you begin your first workout, but that nervousness quickly disappears as you see that this workout is going to be unlike any you’ve done before; that the personal trainer understands your fitness level and eases you into it, but it’s still the most challenging and enjoyable workout you’ve ever done. You surprise yourself with your performance. You actually feel proud. And, as you smile and wave on the way out, you say, “I didn’t realize it could be like this…”